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What’s the half-life of your content marketing?
Scientists know the exact half-life of a Hydrogen-7 molecule to be around 2 Jiffies (and yes that is a measure of time). They also know that Carbon 14 has a half-life of ~5730 years which is handy for Carbon dating all manner of ancient things. When we produce content it is useful…
12 ways to get more value from your 5-star reviews
Our Top 12 Ways to Use Great Reviews Take those great reviews and repurpose them into winning the hearts and minds of your customers
The Power of Good and Bad Reviews
We need to listen to our customers to find out what they want or need. Markets don’t sit still. We saw this during the 2020 pandemic where businesses had to adjust to a new way of thinking. The reviews your customers leave are one of the most powerful resources you have available to build your reputation.
9 Ways To Get More 5-Star Reviews
Collecting online reviews is an easy way to grow your reputation online. They improve your SEO and sales conversions. Let’s face it, 5-star reviews are like gold. They are the currency that builds trust and confidence and helps your business grow. Almost every customer will use online reviews to pre-screen your business.
When is it time to evolve your logo?
Your logo is what your target audience is first greeted by. It’s something you’d want an immediate recall, convey your personality, and continue to bring your customers back to you, so when is it time to update? Evolving your logo doesn’t mean you need to start from scratch. Instead, it…
What Is Consumer Value?
Consumer value is how they perceive your product compared to other alternatives. It’s what the consumer is willing to pay and what they receive in return. I
How to successfully responding to reviews
Consumers today have access to a world of information at their fingertips and often use reviews as a “trust barometer” before making a purchase decision. A bad review could be the difference between a consumer choosing another business over yours. Responding to reviews, both positive and negative, on your Google,…
What makes a great brand story?
TL;DR; Stories help us connect with people, cutting through the clutter and noise. Great stories true, trusted, authentic, subtle; they appeal to the emotion, instead of the logic and; resonate with the world view of the intended audience.
Who’s driving the bus?
Every business you’ve ever worked with or for has a primary driving force. It is this force that is driving the business forwards. Often it is a reflection of the values their founders or leaders hold most dearly. This drive is the cultural lifeblood of everything they do, it becomes…
We screwed up, here’s what we learned
TL;DR; We all screw up sometimes; don’t miss the learning opportunity. Use it as an opportunity to figure out what happened Recognise that there are usually multiple causes Figure out where YOU went wrong, and fix it. Feedback is a gift, don’t throw it away. If you’ve been in business…
Top 50 Review Sites for Australian Businesses
Need t check your online reputation? Here’s a quick list of Australian Websites where customers might stop by to leave you a review.
Should you put your prices on your website?
It’s a question that every small business needs to make when planning their website. There are many valid arguments for and against to putting your pricing online. To provide some clarity, we’ve busted a few myths that people tend to carry when considering the pricing question. The #1 Reason you…
Does SEO still matter?
Google have always stated that they want to give their users the best possible experience in search with the most relevant and engaging content showing up at the top of the results. What has changed recently though is the fact that much of the “relevant and engaging” content is paying…
The Power of the 5th “P” – People
We often hear about the Four Ps of marketing – namely Product, Price, Place (also known as Distribution) and Promotion, but its People, that can make all the difference between a good marketing strategy executed brilliantly, and a great marketing strategy which flops. A recent article by Zeynep Ton of…
The tragedy of the abandoned shopping trolley…
Many online retailers do almost everything right but still fail to win big in world of ecommerce. To illustrate how difficult it can be I’d like to share with you the story of an online retailer who did almost everything right. Bob, has spent many years (and many thousands of dollars) building…
The $4 Million Complaint Call
At one time or another everyone of us has asked the question as to what the costs and benefits of outstanding customer service are. In other words…is it really worth it? The following article I came across at Inc. may act as a handy reminder of the power of over…
The Chemistry of Search Engine Optimisation
I recently came across the following Periodic Table Of SEO Ranking Factors on Seach Engine Land and it appealed to the inner scientist in me. For any one else out there who enjoyed (or at least remembered) high school chemistry, take a look and let me know what you think…
Google Launches Adwords Express
AdWords Express is the simplest way to advertise on Google. Putting together an ad and setting up your campaign takes just minutes. Google take care of everything else automatically, ensuring your ad is only shown to people looking for what you have to offer in the area that you operate….
Cyber Security Workshop
We’re delighted to announce that in cooperation with the Shire of Capel we will be providing a free community safety workshop for the local community on the importance of Cyber Safety and Security. When: October 13th 2011 5:00 – 6:30PM Where: Dalyellup Community Centre If you can’t make it to…
Online Retail – a light of hope
Everywhere you look, economies are in turmoil, there’s panic in the streets, debt is exploding and dark times are looming. All EXCEPT for one shining beam of unprecedented prosperity… Online Retail. While the bulk of the business world is paralysed by cold fear, online retailers are surging on the back…
Viral Marketing in Action
Sometimes we come across a marketing campaign that is so brilliant that you can’t help but wonder if it was planned or accidental. My wife received one this morning via an email from a friend, but we’ll come back to that later. Viral Marketing is by definition a marketing technique where by…
Does the Groupon model lead tourism businesses racing to the bottom?
digg 47Share In a recent announcement by Groupon, after raising almost a $1 billion in funding, CEO Andrew Mason said “we will continue on our mission to change the way people shop locally and serve the world’s local businesses”. But is Groupon, and other group discount sites, changing the way people…
Free Google Places Listing
For a limited time we are offering businesses operating in Bunbury, Busselton, Margaret River, Donnybrook, Bridgetown and Nannup free assistance in setting up their free Google Places listing. If you are not aware of what Google Places, take a read of our article on location based marketing services. We have…
Australian businesses take $143 billion worth of internet orders
Australian businesses racked up $143 Billion dollars in online orders in the 2009/10 Financial Year according to the latest research from the ABS. This represents an almost 15% jump on the previous 12 month period. To put this in context… It is almost 3 times the annual turn over of BHP…
Social Media – Show me the money?
I recently came across the following article from Peter Shankman. Peter is a renowned marketer, and is among the many online authors who I try to keep tabs on. Within the IT industry (and perhaps within out society) we have a deep fascination with shiny new baubles. Who could forget such classics as the paperless…
Bunbury Chamber of Commerce and Industry – Member Profile
We recently features the Business Focus newsletter issued by the the Bunbury Chamber of Commerce and Industry…
Six Super Free Marketing Tools
I have compiled the following list of my favourite free online tools for your use. All of these are simple to use at a basic level, but with a bit of experience you can really get some great value out of them for your business…
What do we mean by Rethink Marketing?
In 2010 Roland T. Rust, Christine Moorman, and Gaurav Bhalla published an article in the Harvard Business Review title Rethinking Marketing. For us this served as a focal point for everything that was wrong with the way so many big (and small) companies went about marketing. We knew that the time was right…
The 16 Dot Business Card Puzzle…
If you’ve found this page chances are you were clever enough to figure out the puzzle on the back of one of our business cards, and just wanted to check that we got the same solution as you. So, to refresh your memory the puzzle looked something like this…