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What makes a great brand story?
TL;DR; Stories help us connect with people, cutting through the clutter and noise. Great stories true, trusted, authentic, subtle; they appeal to the emotion, instead of the logic and; resonate with the world view of the intended audience. While travelling in Argentina in 2006, Blake Mycoskie saw the hardships faced by…
Who’s driving the bus?
Every business you’ve ever worked with or for has a primary driving force. It is this force that is driving the business forwards. Often it is a reflection of the values their founders or leaders hold most dearly. This drive is the cultural lifeblood of everything they do, it becomes…
We screwed up, here’s what we learned
TL;DR; We all screw up sometimes; don’t miss the learning opportunity. Use it as an opportunity to figure out what happened Recognise that there are usually multiple causes Figure out where YOU went wrong, and fix it. Feedback is a gift, don’t throw it away. If you’ve been in business…
Should you put your prices on your website?
It’s a question that every small business needs to make when planning their website. There are many valid arguments for and against to putting your pricing online. To provide some clarity, we’ve busted a few myths that people tend to carry when considering the pricing question. The #1 Reason you…
We’re growing….and need some exceptional people
We’ve got an exciting opportunity exists for a talented Freelance Web Developer to join our boutique digital agency based at the Bunbury. We are looking for a web developer to work across a variety of client projects mostly built from scratch including websites, mobile sites, apps and more. A bit…
Does SEO still matter?
Google have always stated that they want to give their users the best possible experience in search with the most relevant and engaging content showing up at the top of the results. What has changed recently though is the fact that much of the “relevant and engaging” content is paying…
The Power of the 5th “P” – People
We often hear about the Four Ps of marketing – namely Product, Price, Place (also known as Distribution) and Promotion, but its People, that can make all the difference between a good marketing strategy executed brilliantly, and a great marketing strategy which flops. A recent article by Zeynep Ton of…
The tragedy of the abandoned shopping trolley…
Many online retailers do almost everything right but still fail to win big in world of ecommerce. To illustrate how difficult it can be I’d like to share with you the story of an online retailer who did almost everything right. Bob, has spent many years (and many thousands of dollars) building…
The $4 Million Complaint Call
At one time or another everyone of us has asked the question as to what the costs and benefits of outstanding customer service are. In other words…is it really worth it? The following article I came across at Inc. may act as a handy reminder of the power of over…