Do you ever find yourself feeling exhausted and overwhelmed after making countless decisions big and small throughout the day? Have you reached a point that by dinner, even the simplest choice can seem impossible.
Well, you’re not alone. Decision fatigue is a real phenomenon that affects all of us at some point, especially when we’re juggling competing demands on our time and responsibilities. And as a small business owner, you’re likely faced with a never-ending stream of decisions to make – from deciding on choosing a site to prioriting your daily action plan.
That’s why it’s important to be aware of decision fatigue and how it can impact both you and your customers. When you’re fatigued, you’re more likely to make impulsive or irrational choices, or even avoid making decisions altogether.
So, in this article, we’re going to dive into the world of decision fatigue and explore how it can affect your marketing efforts as a small business owner. We’ll also share some practical tips on how to manage decision fatigue and make better decisions for your business. Let’s get started!
What is decision fatigue?
Bonus Personal Tip…
How to minimise your decision fatigue to make better decisions.
There are several strategies that people can use to minimize decision fatigue:
- Prioritize decisions: Make your most important decisions first thing in the morning. Saving trivialities for later in the day. This is exemplified by people like Barak Obama and Steve Jobs, who wear the same outfit every day. This saved them the decision as to what to wear, allowing them to spend their brainpower exclusively on those decisions which really mattered.
- Plan ahead: People can plan ahead and make decisions in advance so that they don’t have to make as many decisions in the moment.
- Remove unnecessary options: People can reduce the number of options they have to consider by removing unnecessary options from the decision-making process.
- Automate decisions: People can automate certain decisions by using tools or systems, such as automatic savings plans or pre-set meal plans.
- Delegate decisions: People can delegate decisions to others, such as by assigning a task to a team member or asking a friend for advice.
- Take a break: take a break and step away from the decision-making process when you’re feeling overwhelmed by it.
- Get enough sleep: ensure you get enough sleep, as sleep deprivation can increase decision fatigue.
- Practice mindfulness: Mindfulness practices such as meditation or journaling can help you to focus and make decisions with a clear mind.
It’s important to note that these strategies may not work for everyone; it’s crucial for each of us to find what works best for us as an individual to minimize decision fatigue.