About Us

Straight-forward, authentic and home to plenty of bright ideas, we combine innovation with good old-fashioned values like integrity, value creation, innovation and sharing.


What get’s you out of bed in the morning?  

At Rethink Marketing, we’re focused on the goals – your goals, actually. We have the expertise and experience to help you identify and achieve your objectives through an integrated campaign of design, web development, hosting, search engine optimisation, social marketing and support.

We are passionate about finding new ways to help our clients grow their businesses.  We love the cut and thrust of working with businesses like yours to achieve commercial outcomes that really matter.

We’re not a conventional Marketing Agency, in that we don’t enter competitions, we’re not here for the awards or the accolades (or egos).  In fact, most of the time our efforts are invisible, as we work tirelessly behind the scenes to make our clients look as brilliant as they are!

We’re also big enough to recognise that our services aren’t for everyone.  To help make it easy we’ve got a quick checklist that will help you identify if we could be a good fit for you…

  • Is your product or service up to scratch? Does it meet (or better still exceed) the expectations of your customers?
  • Do you have the desire and capacity to grow?There’s not a lot of point in driving growth in your business if the rest of the systems can’t support it.
  • Is there a click?No not the mouse thing, the real click that happens when we sit down together and get talking.  Just like you, we do our best work with the people we “click” with.

Ticked all three boxes, let’s chat!

Since 2010 we’ve assisted hundreds of businesses across Australia to grow online, through effective marketing.

  • Integrity

    As a business, and as individuals our most valuable asset is our reputation.  We believe in doing the right thing by our clients, our staff, and the community, even when it hurts!   We live by the saying:

    If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.

    Alan Kooi Simpson

    Value Creation

    We believe that business can always be better, and it is our responsibility to work with our clients to convert potential into reality.  Our focus is always on creating sustainable advantages, that can continue delivering results long after our engagement has finished.  

    Create more value than you capture

    Tim O’Reilly – Founder & CEO of O’Reilly Media


    There is always a better way, and we’re committed to working with you to find and implement it.  As a business, we are continuously seeking out new and more effective ways of growing our client’s businesses, and testing these using empirical methods to prove (or disprove) our notions.

    “The difference between innovation and creativity is that creativity thinks up new things, while innovation does new things

    Michael E Gerber – The E Myth


    We’re proud to be a member of our community, and support other organisations that are working to make the world a better place.  We do this in hundreds of small ways, sharing freely of our time and talents. 

    give it away now

    Anthony Keidis – Red Hot Chili Peppers

    Rethink Marketing sees marketing through the lens of investment. We help our clients achieve a better ROI from their marketing, using scientific methods.
    We work together with our clients to learn, grow and optimise their marketing.
    We acknowledge we don’t have all the answers because the most important questions have not been asked yet. We guarantee, to provide our clients with fresh insights into the challenges that their business faces.
  • Anthony

    Ant comes from both a tech and marketing background.   With qualifications in both marketing and information systems he is passionate about the transformational power of technology, and has been ever since he first laid his hands on a Commodore 64, way back when!


    Kate is a unique find among creatives.  Talented, creative but above all open, flexible and perhaps even a little humble.  She is the creative force behind many of our projects bringing a fresh eye for style and a big focus on detail.


    Karla is the technical genius behind our work.  A qualified computer scientist (with a Masters Degree from Saint Louis University), she always finds a way to make the impossible possible, delivering technically brilliance.  As a WordPress expert there aren’t too many challenges she hasn’t come across before, but she’s always willing to learn something new.