Social Media – Show me the money?

I recently came across the following article from Peter Shankman.  Peter is a renowned marketer, and is among the many online authors who I try to keep tabs on.

Within the IT industry (and perhaps within out society) we have a deep fascination with shiny new baubles.  Who could forget such classics as the paperless office, the telecoms boom (and bust),  the boom (and bust) and dare I say the $43 Billion Dollar NBN.   More