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I recently came across the following article from Peter Shankman. Peter is a renowned marketer, and is among the many online authors who I try to keep tabs on.
Within the IT industry (and perhaps within out society) we have a deep fascination with shiny new baubles. Who could forget such classics as the paperless office, the telecoms boom (and bust), the dot.com boom (and bust) and dare I say the $43 Billion Dollar NBN. More
In 2010 Roland T. Rust, Christine Moorman, and Gaurav Bhalla published an article in the Harvard Business Review title Rethinking Marketing. For us this served as a focal point for everything that was wrong with the way so many big (and small) companies went about marketing. We knew that the time was right to help small businesses in regional centres like Bunbury, Busselton, Donnybrook, Margaret River and Manjimup, grow and prosper using the latest innovations in the marketing arena.
Have a read of the article yourself, and see if it resonates as strongly with you as it did me… More