Anthony Congdon
About Anthony Congdon
Posts by Anthony Congdon:
- B2B
- Business Collaboration Services
- Direct Marketing
- Industry Solutions
- Its not about us
- Location Based Services
- Marketing Strategy
- Mobile
- News
- Online Reputation Management
- Retail
- Sales Training & Development
- Services
- Social Media
- Tourism
- Uncategorized
- Website Effectiveness
Web Design & Development
Choosing a web designer can be tough, we know that. With so many “experts” around it can be difficult discerning the right advice from the noise. Our approach differs from the typical web designer, in that we work harder to get to the essence of your unique identity and how that differentiates your business from your competitors.
Having a deep understanding of the positioning of your business and the things you want to achieve allows us to focus everything we do around communicating this value.
Once we know who you really are, we then ask why do you need a website?
- Are you looking to drive offline sales?
- Build customer loyalty?
- Engage key stakeholders?
There are probably as many answers to this question as there are websites. Understanding your drivers is critical to the success of the project.
With the answers to these questions, we will then set about the process of creating a website that acts as an online version of your very best salesperson.
It will help visitors discover the value that your business (or organisation) delivers, building trust and ultimately converting them new customers.
When you engage Rethink Marketing to build your website you are guaranteed to receive a site, that outperforms any website you have ever previously operated. The websites we design and develop are focussed on a single objective…delivering you the best possible business outcome from all of your marketing initiatives.
What makes our approach to Web Design different?
Put simply, we build websites that do important stuff. Stuff like helping customers with valuable content or facilitating an online order, or appointment booking. These functions, are built around your “WHY?”
We place the end before the means, focussing on the commercial outcomes that matter to your organisation rather than the bells and whistles that are all too often a distraction.
What does it take to build a successful website?
Since 2009 we have designing, building and fine-tuning website for businesses across Australia. We have identified a number of key elements that are essential for your success online. Feel free to download your free copy of our Framework to Success here.
Six Super Free Marketing Tools
I have compiled the following list of my favourite free online tools for your use. All of these are simple to use at a basic level, but with a bit of experience you can really get some great value out of them for your business…More
Digital Marketing
Today more than 53% of Australian adults buy what they need on the Internet, with the majority of these purchasing products and services from other Australian companies . Other studies have shown that almost 90% of buyers research their larger purchases online, before they visit a retailer. What this means for small businesses, is that if you don’t have a coherent and well executed approach to online marketing you run the risk of missing out on a lot of business!
In 2009 alone, australian companies generated more than $81 Billion in online sales. Yet, only 35% of Australian companies operate a website from which they can reach customers, interact and/or transact. And an even smaller portion of these have a cohesive approach to growing their business online.
The reason for this is pretty simple…TIME!
The Internet is a huge marketplace. Yet, many businesses owners don’t know where to start. They can create a website. That’s easy enough. But how do you get traffic to that website? How do you let consumers in your area, or even in the world, know that your website is out there? Deciphering Internet marketing can be a dizzying maze. You can easily get lost in it, trying one thing after another but not having any one thing bring you the results you need.
The reality is that you and businesses like yours don’t have the time to invest to figure it out, and that’s were we can add an enormous value to your online marketing efforts.
Search Engine Optimisation
Successful SEO is the #1 way for your website to be found online.
Customers have changed the way they buy today, and search engines such as Google, now play a critical role in their purchasing decision. Think of the last major purchase you made…where did you go to do your research, what did you look up, which reviews did you read and how did you find them?
In our experience, the only way to achieve a top ranking position in Google (or any other search engine) is through the careful crafting and distribution of high-quality content that is valued by your customers at every step of their decision-making process.
Achieving a top level ranking for your website is similar to making a great coffee (or wine), in that there are countless little things you need to do right to get a good result, and if you get any of these horribly wrong, the finished product is awful!
We’ve assisted dozens of small and medium-sized businesses with their Search Engine Optimisation efforts since 2009, and in doing this we’ve learned a thing or two about what Google really wants. It might surprise you to know this is exactly the same thing that your customers want…authoritative, trustworthy content that is relevant to the questions they have asked.
To assist you with this we have developed a Simple 1 Page SEO Checklist that will help you get a level of visibility around your search engine visibility.
We also offer a free SEO Diagnostics Screening, which provides a quick insight into the visibility and performance of your site.
What do we mean by Rethink Marketing?
In 2010 Roland T. Rust, Christine Moorman, and Gaurav Bhalla published an article in the Harvard Business Review title Rethinking Marketing. For us this served as a focal point for everything that was wrong with the way so many big (and small) companies went about marketing. We knew that the time was right to help small businesses in regional centres like Bunbury, Busselton, Donnybrook, Margaret River and Manjimup, grow and prosper using the latest innovations in the marketing arena.
Have a read of the article yourself, and see if it resonates as strongly with you as it did me…More
The 16 Dot Business Card Puzzle…
If you’ve found this page chances are you were clever enough to figure out the puzzle on the back of one of our business cards, and just wanted to check that we got the same solution as you.
So, to refresh your memory the puzzle looked something like this…
