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In 2010 Roland T. Rust, Christine Moorman, and Gaurav Bhalla published an article in the Harvard Business Review title Rethinking Marketing.  For us this served as a focal point for everything that was wrong with the way so many big (and small) companies went about marketing.  We knew that the time was right to help small businesses in regional centres like Bunbury, Busselton, Donnybrook, Margaret River and Manjimup, grow and prosper using the latest innovations in the marketing arena.

Have a read of the article yourself, and see if it resonates as strongly with you as it did me…More