Why Rethink Marketing?
The Internet has revolutionised just about every aspect of business, and marketing is no exception. The approaches to mass marketing that worked five or ten years ago, are no longer appropriate, and may be costing your business more than they are delivering in terms of profits. Perhaps the words of Charles Darwin best describe the need for businesses to Rethink Marketing…
” It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”
Our Approach…
Our approach to marketing is built delivering a measurable Return on Investment from every dollar you spend on marketing. We measure, manage, review and optimise your campaigns with you to squeeze every last sale we can from your marketing spend. John Wanamaker quip that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” represents the old way of thinking. Today, smart businesses are closely analysing the ROI from each campaign, each advertisement and each medium.
