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# Rethink Marketing

Marketing that Helps Small Business Thrive Online

## Sitemaps

- [XML Sitemap](https://rethinkmarketing.com.au/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Test Post](https://rethinkmarketing.com.au/test-post/)
- [Decision Fatigue Opportunity or Threat](https://rethinkmarketing.com.au/decision-fatigue-opportunity-or-threat/)
- [What's the half-life of your content marketing?](https://rethinkmarketing.com.au/whats-the-half-life-of-your-content-marketing/)
- [Online Retail - a light of hope](https://rethinkmarketing.com.au/online-retail-a-light-of-hope/) - Everywhere you look, economies are in turmoil, there's panic in the streets, debt is exploding and dark times are looming. All EXCEPT for one shining beam of unprecedented prosperity... Online Retail. While the bulk of the business world is paralysed by cold fear, online retailers are surging on the back of a sustained boom that
- [Top 50 Review Sites for Australian Businesses](https://rethinkmarketing.com.au/top-50-review-sites-for-australian-businesses/) - Need t check your online reputation? Here's a quick list of Australian Websites where customers might stop by to leave you a review.
- [How to  successfully responding to reviews](https://rethinkmarketing.com.au/how-to-successfully-responding-to-reviews/)
- [When is it time to evolve your logo?](https://rethinkmarketing.com.au/when-is-it-time-to-evolve-your-logo/)
- [The Power of Good and Bad Reviews](https://rethinkmarketing.com.au/the-power-of-good-and-bad-reviews/) - Whether we like it or not customers will tell us what they think, they do this by leaving positive or negative reviews. We need to listen to our customers to find out what they need. Markets demands are in constant flux, and your customer's reviews can provide the necessary insight to understand what you need to do to adapt.
- [12 ways to get more value from your 5-star reviews](https://rethinkmarketing.com.au/12-ways-to-more-value-from-your-5-star-reviews/)
- [9 Ways To Get More 5-Star Reviews](https://rethinkmarketing.com.au/9-ways-to-get-more-5-star-reviews/) - Take control of your online reputation with these 9 simple approaches to drive more 5 star reviews on Google My Business, Facebook or Trip Advisor.
- [What makes a great brand story?](https://rethinkmarketing.com.au/what-makes-a-great-brand-story/) - Great brand stories transcend the usual noise which is marketing in the 21st century. They attract, engage and ultimately convert new customers. We explore the key ingredients to these stories in this short article about how to write a winning brand story.
- [What Is Consumer Value?](https://rethinkmarketing.com.au/what-is-consumer-value/) - Consumer value is how they perceive your product compared to other alternatives. It’s what the consumer is willing to pay and what they receive in return. I
- [Google Launches Adwords Express](https://rethinkmarketing.com.au/google-launches-adwords-express/) - AdWords Express is the simplest way to advertise on Google. Putting together an ad and setting up your campaign takes just minutes. Google take care of everything else automatically, ensuring your ad is only shown to people looking for what you have to offer in the area that you operate. Over the past decade the
- [Does the Groupon model lead tourism businesses racing to the bottom?](https://rethinkmarketing.com.au/does-the-groupon-model-lead-tourism-businesses-racing-to-the-bottom/) - digg 47Share In a recent announcement by Groupon, after raising almost a $1 billion in funding, CEO Andrew Mason said “we will continue on our mission to change the way people shop locally and serve the world’s local businesses”. But is Groupon, and other group discount sites, changing the way people shop for the better or
- [Does SEO still matter?](https://rethinkmarketing.com.au/who-will-win-the-day-online-ads-or-seo/) - Google have always stated that they want to give their users the best possible experience in search with the most relevant and engaging content showing up at the top of the results. What has changed recently though is the fact that much of the "relevant and engaging" content is paying to get there. Have a
- [Who's driving the bus?](https://rethinkmarketing.com.au/whos-driving-the-bus/) - Every business you've ever worked with or for has a primary driving force. It is this force that is driving the business forwards. Often it is a reflection of the values their founders or leaders hold most dearly. This drive is the cultural lifeblood of everything they do, it becomes the norm, "the way things
- [Should you put your prices on your website?](https://rethinkmarketing.com.au/should-you-put-your-prices-on-your-website/) - Deciding whether to publish your price on your website? We consider the seven main reasons businesses don’t put their prices on their website, and the one reason they do.
- [We screwed up, here's what we learned](https://rethinkmarketing.com.au/we-screwed-up-heres-what-we-learned/) - Recently, we discovered that a project we had commenced for a new client had gone horribly off the rails. In our haste to meet a set of incompatible requirements we bypassed many of our processes and checks, we’d ended up in a place which was a long way from our values. The situation was unrecoverable, and I was devastated.
- [Cyber Security Workshop](https://rethinkmarketing.com.au/cyber-security-workshop/) - We're delighted to announce that in cooperation with the Shire of Capel we will be providing a free community safety workshop for the local community on the importance of Cyber Safety and Security. When: October 13th 2011 5:00 - 6:30PM Where: Dalyellup Community Centre If you can't make it to the event you can view
- [Viral Marketing in Action](https://rethinkmarketing.com.au/viral-marketing-in-action/) - Sometimes we come across a marketing campaign that is so brilliant that you can't help but wonder if it was planned or accidental. My wife received one this morning via an email from a friend, but we'll come back to that later. Viral Marketing is by definition a marketing technique where by your marketing objectives are achieved
- [The $4 Million Complaint Call](https://rethinkmarketing.com.au/the-4-million-complaint-call/) - At one time or another everyone of us has asked the question as to what the costs and benefits of outstanding customer service are. In other words...is it really worth it? The following article I came across at Inc. may act as a handy reminder of the power of over servicing your customer... The $4
- [The Chemistry of Search Engine Optimisation](https://rethinkmarketing.com.au/the-chemistry-of-search-engine-optimisation/) - Check out this great infographic explaining the fundamentals of the various factors that affect your site's Search Engine Optimisation. Credit to search Engine Land.
- [The tragedy of the abandoned shopping trolley...](https://rethinkmarketing.com.au/shoppingcart-abandonment/) - Many online retailers do almost everything right but still fail to win big in world of ecommerce. To illustrate how difficult it can be I'd like to share with you the story of an online retailer who did almost everything right. Bob, has spent many years (and many thousands of dollars) building up a solid eCommerce site, which is
- [10 Reasons why you need a mobile site](https://rethinkmarketing.com.au/10-reasons-why-you-need-a-mobile-site/)
- [What do we mean by Rethink Marketing?](https://rethinkmarketing.com.au/what-do-we-mean-by-rethink-marketing/) - Good enough is no longer good enough. the time has come for businesses in the South West of Western Australia to Rethink their Marketing to create real value
- [The Power of the 5th "P" - People](https://rethinkmarketing.com.au/the-power-of-the-5th-p-people/) - We often hear about the Four Ps of marketing - namely Product, Price, Place (also known as Distribution) and Promotion, but its People, that can make all the difference between a good marketing strategy executed brilliantly, and a great marketing strategy which flops. A recent article by Zeynep Ton of the Harvard Business Review, titled
- [Six Super Free Marketing Tools](https://rethinkmarketing.com.au/five-fabulous-free-tools/) - We support small busiensses from Bunbury to Margaret River to Manimup getting results online. This is a collection of our favourite six free online marketing tools.
- [Australian businesses take $143 billion worth of internet orders](https://rethinkmarketing.com.au/australian-businesses-take-143-billion-worth-of-internet-orders/) - Online business is growing exponentially and is now worth more than $143 Billion. We are working with businesses in Bunbury to make sure they get their share.
- [Social Media - Show me the money?](https://rethinkmarketing.com.au/social-media-show-me-the-money/) - Social Media is no different to any other business and amrketing tool. It mus show an ROI. You can get results from Facebook, Twitter and others can but it takes work and focus.
- [The 16 Dot Business Card Puzzle...](https://rethinkmarketing.com.au/the-business-card-puzzle/) - If you've found this page chances are you were clever enough to figure out the puzzle on the back of one of our business cards, and just wanted to check that we got the same solution as you. So, to refresh your memory the puzzle looked something like this... The answer is below (scroll
- [Free Google Places Listing](https://rethinkmarketing.com.au/free-google-places-listing/) - Businesses in Bunbury, Busselton, Margaret River, Donnybrook, Bridgetown and Manjimup can now get support setting up their free google places listing with Rethink Marketing.
- [Customers have changed and marketing needs to follow](https://rethinkmarketing.com.au/customer-changes/) - Rethink Marketing supporting the businesses of the South west with innovative thinking and expert resources. From Bunbury to Manjimup to Busselton. We are locals.
- [Bunbury Chamber of Commerce and Industry - Member Profile](https://rethinkmarketing.com.au/bunbury-chamber-of-commerce-and-industry-member-profile/) - We recently joined the Bunbury Chamber of Commerce and Inustry and featured in their monthly Business Focus magazine with the following profile.

## Pages

- [Home](https://rethinkmarketing.com.au/) - Bunbury based Digital Marketing Agency, specialising in web designs & development, SEO, online advertising with AdWords, Facebook Ads and Social Media Management
- [About Us](https://rethinkmarketing.com.au/its-not-about-us/)
- [Privacy Policy](https://rethinkmarketing.com.au/privacy-policy/) - Thank you for visiting rethinkmarketing.com.au , an online service managed by the Rethink Marketing, in Western Australia. We respect and protect the privacy of our users. This privacy policy tells you how we collect and use information. The term "Personal Information" in this privacy policy means any information from which your identity is apparent or
- [Our Services](https://rethinkmarketing.com.au/our-services/) - We offer a suite of digital marketing services, targeted at assisting small businesses to thrive online. Including web design & development, Google & Facebook Ads management and marketing strategy.
- [Talent Release Form](https://rethinkmarketing.com.au/talent-release-form/)
- [Discovery](https://rethinkmarketing.com.au/discovery/)
- [Contact Us](https://rethinkmarketing.com.au/contact-us/) - As a local business we are always available to chat with you and your team to help you get the most out of your marketing, web design, web sites and email marketing.
- [Social Media Connection](https://rethinkmarketing.com.au/social-media-connection/)
- [Blog](https://rethinkmarketing.com.au/blog/)
- [1 Page Marketing Plan](https://rethinkmarketing.com.au/1-page-marketing-plan/) - There's no need to write a novel. Marketing plans need to be simple, easy to produce and adjust and most importantly actionable. Check out our 1 page marketing plan. It's free to use, adjust and share.
- [Web Design Landing Page](https://rethinkmarketing.com.au/web-design-landing-page/) - getting results take experience. We've got that experience helping small businesses thrive online, it's what we do. With expertise in web design and all of the core disciplines of online marketing, we recognise the importance of an integrated strategy. If you're ready to start building a better business using the web to achieve real results,
- [Why Rethink?](https://rethinkmarketing.com.au/its-not-about-us/why-rethink/) - Why would you choose Rethink Marketing, well here are six of the reasons we think matter to small business owners… We bring a team of highly skilled business and technology professionals who are dedicated to assisting you, grow your business in a profitable, sustainable way through effective marketing. We guarantee, to provide you with fresh
- [Business Collaboration](https://rethinkmarketing.com.au/our-services/business-collaboration/)
- [Our Values](https://rethinkmarketing.com.au/its-not-about-us/our-values/) - Long before Rethink Marketing was even an sparkle in the eye of the founders, a set of values that defined who we are and how we operate had been formed and defined. They shape the culture and define the character of our business. They guide how we behave and make decisions. Integrity We do what
- [How we work and what we charge](https://rethinkmarketing.com.au/its-not-about-us/how-we-work-and-what-we-charge/) - Websites, SEO and Marketing Advice needn't cost the Earth. We deliver affordable services to small businesses in the South West from Bunbury to Margaret River
- [Rethink Marketing](https://rethinkmarketing.com.au/about/) - Anyone can build a website, but it takes a specialist to help you build a great online business. At Rethink Marketing we're here to help you grow your business
- [Search Engine Optimisation - Content](https://rethinkmarketing.com.au/search-engine-optimisation/on-site-optimisation/) - Rethink Marketing delivers Search Engine Optimisation SEO for businesses in Bunbury, Busselton, Margaret River, Manjimup and Bridgetown. We are your SEO specialists.
- [Search Engine Optimisation - Linking](https://rethinkmarketing.com.au/search-engine-optimisation/off-site-optimisation/) - Building Links to your website is essential if you want results from your Search Engine Optimsiation SEO efforts. At Rethink Marketing save you time and money, and get results quickly
- [Resources](https://rethinkmarketing.com.au/blog/resources/)
- [SMARTER Objectives](https://rethinkmarketing.com.au/smarter-objectives/) - How well you set your goals for any business or marketing strategy will have a huge impact your eventual success (or failure). At Rethink Marketing we believe that the best business objectives are SMARTER objectives. SMARTER is a mnemonic that we use to set objectives with our clients for any project based engagement. S is
- [Rethink Marketing for results](https://rethinkmarketing.com.au/rethink-marketing-for-results/) - Successful marketing for the local business, that’s the inspiration behind the establishment of Rethink Marketing. Growing your business is never easy, but it needn’t be a process of trial and error. Our team of experienced online marketing, advertising and strategy professionals can take the guess work out of your marketing and online activities, getting you
- [Search Engine Optimisation - Technical Considerations](https://rethinkmarketing.com.au/search-engine-optimisation/search-engine-optimisation-technical-considerations/) - Our Technical SEO Analysis supports small businesses in Busselton, Margaret River, Manjimup, Bridgetown and the South West to enhance their search engine rankings in a cost effective way. What is Technical SEO Technical Optimisation is a vital part of the onsite search engine optimisation process. The primary concern of this exercise is ensuring that the

## Services

- [Search Engine Optimisation](https://rethinkmarketing.com.au/service/search-engine-optimisation/) - Rethink Marketing are the Search Engine Optimisation (SEO) experts helping small businesses thrive online in Bunbury, Busselton and South West WA.
- [Marketing Strategy](https://rethinkmarketing.com.au/service/marketing-strategy/) - Does your marketing strategy have a clear focus on the unique way you deliver value to your perfect customer? At Rethink Marketing we have assisted hundreds of small businesses and not for profit agencies, to get a better understanding about who their ideal customer is, what matters most to them, what the value they deliver to
- [Web Design & Development](https://rethinkmarketing.com.au/service/web-design-and-development/) - At Rethink Marketing, we don't just design websites; we create successful online marketing platforms that deliver exceptional results, to our clients in Bunbury, Busselton, Donnybrook all across South West.
- [Google Ads (formerly AdWords)](https://rethinkmarketing.com.au/service/google-adwords/) - As Google Parntner serving businesses in the South West of WA, we bring experience, local knowledge and most importantly results!
- [Digital Marketing](https://rethinkmarketing.com.au/service/digital-marketing/) - Today more than 53% of Australian adults buy what they need on the Internet, with the majority of these purchasing products and services from other Australian companies . Other studies have shown that almost 90% of buyers research their larger purchases online, before they visit a retailer. What this means for small businesses, is

## Portfolios

- [Southwest Breast Clinic](https://rethinkmarketing.com.au/project/southwest-breast-clinic/)
- [Gravity ETC](https://rethinkmarketing.com.au/project/gravity-etc/)
- [About the house](https://rethinkmarketing.com.au/project/about-the-house/)
- [Morrissey Homestead Inc](https://rethinkmarketing.com.au/project/morrissey-homestead-inc/)
- [Discover Holidays](https://rethinkmarketing.com.au/project/discover-holidays/)
- [Fight the Bite](https://rethinkmarketing.com.au/project/fight-the-bite/)
- [Tina Marie Celebrant](https://rethinkmarketing.com.au/project/tina-marie-celebrant/)
- [Total Hygiene](https://rethinkmarketing.com.au/project/total-hygiene/)
- [Ferguson Farmstay](https://rethinkmarketing.com.au/project/ferguson-farmstay/)
- [AquaChill](https://rethinkmarketing.com.au/project/aquachill/)
- [Rightway Industrial](https://rethinkmarketing.com.au/project/rightway-industrial/)
- [Spencer Motors](https://rethinkmarketing.com.au/project/spencer-motors/)
- [Southwest Surgery](https://rethinkmarketing.com.au/project/southwest-surgery/)
- [Hastie Waste](https://rethinkmarketing.com.au/project/hastie-waste/)
- [Graham Havey](https://rethinkmarketing.com.au/project/graham-havey/) - Graham Harvey is one of Australia's most highly regarded authorities on Customer Experience Design. He has been engaged by many of Australia's top organisations and was seeking a website which would clearly articulate his value to both corporate leaders and event organisers. Graham engaged Rethink Marketing to design a fresh modern website which reflected

## Categories

- [Uncategorized](https://rethinkmarketing.com.au/category/uncategorized/)
- [Marketing Strategy](https://rethinkmarketing.com.au/category/services/marketing-startegy/)
- [Sales Training & Development](https://rethinkmarketing.com.au/category/services/sales-training/)
- [Website Effectiveness](https://rethinkmarketing.com.au/category/services/website-effectiveness/)
- [Direct Marketing](https://rethinkmarketing.com.au/category/services/direct-marketing/) - Direct marketing has moved beyond the old fashion catalogues and flyers, but have you? Today with clever combinations of email marketing, social media and creative mail pieces the power is with you to rethink Direct marketing and profit.
- [Business Collaboration Services](https://rethinkmarketing.com.au/category/services/business-collaboration/)
- [Industry Solutions](https://rethinkmarketing.com.au/category/its-not-about-us/industry-solutions/)
- [Retail](https://rethinkmarketing.com.au/category/its-not-about-us/industry-solutions/retail/)
- [Tourism](https://rethinkmarketing.com.au/category/its-not-about-us/industry-solutions/tourism/)
- [B2B](https://rethinkmarketing.com.au/category/its-not-about-us/industry-solutions/b2b/)
- [Services](https://rethinkmarketing.com.au/category/services/)
- [Its not about us](https://rethinkmarketing.com.au/category/its-not-about-us/)
- [Social Media](https://rethinkmarketing.com.au/category/services/social-media/)
- [Location Based Services](https://rethinkmarketing.com.au/category/services/location-based-services/)
- [Mobile](https://rethinkmarketing.com.au/category/services/mobile/)
- [News](https://rethinkmarketing.com.au/category/news/)
- [Online Reputation Management](https://rethinkmarketing.com.au/category/services/online-reputation-management/)

## Tags

- [Facebook](https://rethinkmarketing.com.au/tag/facebook/)
- [Twitter](https://rethinkmarketing.com.au/tag/twitter/)
- [Bunbury Chamber of Comemrce and Industry](https://rethinkmarketing.com.au/tag/bunbury-chamber-of-comemrce-and-industry/)
- [South West](https://rethinkmarketing.com.au/tag/south-west/)
- [Google Places](https://rethinkmarketing.com.au/tag/google-places/)
- [Free Services](https://rethinkmarketing.com.au/tag/free-services/)
- [Help](https://rethinkmarketing.com.au/tag/help/)
- [Google Adwords](https://rethinkmarketing.com.au/tag/google-adwords/)
- [marketing-strategy](https://rethinkmarketing.com.au/tag/marketing-strategy/)
- [conversion rate optimisation](https://rethinkmarketing.com.au/tag/conversion-rate-optimisation/)
- [pricing](https://rethinkmarketing.com.au/tag/pricing/)
- [web design](https://rethinkmarketing.com.au/tag/web-design/)
- [online pricing](https://rethinkmarketing.com.au/tag/online-pricing/)
- [market driven business](https://rethinkmarketing.com.au/tag/market-driven-business/)
- [responsive marketing](https://rethinkmarketing.com.au/tag/responsive-marketing/)
- [SEO](https://rethinkmarketing.com.au/tag/seo/)
- [Local SEO](https://rethinkmarketing.com.au/tag/local-seo/)

## Portfolio Categories

- [Web Design](https://rethinkmarketing.com.au/portfolio-category/web-design/)
- [Graphic Design](https://rethinkmarketing.com.au/portfolio-category/graphic-design/)
- [Email Marketing](https://rethinkmarketing.com.au/portfolio-category/email-marketing/)
- [Digital Marketing](https://rethinkmarketing.com.au/portfolio-category/digital-marketing/)
- [Search Engine Optimisation](https://rethinkmarketing.com.au/portfolio-category/search-engine-optimisation/)
- [Google AdWords](https://rethinkmarketing.com.au/portfolio-category/google-adwords/)
- [Conversion Optimisation](https://rethinkmarketing.com.au/portfolio-category/conversion-optimisation/)
- [Social Media](https://rethinkmarketing.com.au/portfolio-category/social-media/)
- [Marketing Strategy](https://rethinkmarketing.com.au/portfolio-category/marketing-strategy/)
- [Marketing Strategy](https://rethinkmarketing.com.au/portfolio-category/marketing-strategy-conversion-optimisation/)