What is Technical SEO
Technical Optimisation is a vital part of the onsite search engine optimisation process. The primary concern of this exercise is ensuring that the content you need to be indexed is fully readable by search engines and that any content you do not want indexed is blocked.
If the search engines like Google, Yahoo and Bing can’t access your site because there are technical problems blocking their access, then the content you have worked so hard to create won’t make it to the search engines results pages. Most search engines operate today using software programes called known as robots, which trawl through the internet looking for links and pages to review and index. When the code on your webpage prevents or makes it difficult for a robot to read and/or interpret the page then the consequence is that the page is either not indexed or only partly indexed.
Our Technical Search Engine Optimisation Service
Rethink marketing has a highly focussed approach to Technical Optimisation. It is based around identifying the problems with the site and then targeting thos changes that will have the greatest benefits for the least investment. Not all problems can be fixed cost effectively by retro fitting the solution into the site, therefore we look to appraise how important the fix is and offer our clients the best information from which to decide on the work required.
When we are engaged to build a website we adopt best practices for technical optimisation up front, which avoids problems down the track.
Our Technical Optimisation includes
- Site architecture analysis and optimisation
- Navigation analysis and optimisation
- Site interlinking
- URL rewriting
- Code optimisation
- Use of Robots.txt and Robots Meta tag
- XML and HTML site maps
- Validation to W3 standards
- Sourcing and fixing broken links
- Source ordering