Search Engine Optimisation – Linking

Search Engines work a bit like a popularity contest at school. The more popular your site is, the higher the standing that the search engines give you. What makes your site popular is inbound links. Inbound links are simply links on other websites (not yours) that link to your website. Search engines see those types of links as essentially recommendations that your site has quality content.

So what is Page Rank?

SEO Page Rank ExplainedThat said, not all links are created equal. Links on low popularity sites won’t do much for your ranking, while some paid links can even cause you to be banned from the main search results altogether. But how do you get other websites to link to yours? Of course, you can email other website owners and ask them to put a link to your site in exchange for you putting a link to theirs on your website. However, while this is a good way to generate a little more traffic to your website, search engines do not value these kinds of links. They’re called reciprocal links. What you want is one-way inbound links.

Building Inbound Links

There are several ways to gain inbound links. Rethink Marketing can work with you to establish as many inbound links as it takes to make your site popular to the search engines and get you high up in search engine results. We do this through directory submissions. Directories are listings of businesses and services and are broken down by types. We can also submit articles to article banks and other websites. Articles are pieces of content that relate to your website and its products and service. They make you an expert in the eyes of your customers, and they make you popular to the search engines when they appear on other sites around the web.

As a business owner, there are also a few things you can do. You can leave testimonials on other websites with a URL to your site. You can also follow a few industry-related blogs and leave comments with the URL to your website. Most importantly, make sure that you have compelling content on your website. If your content is compelling and the information is valuable, people will want to link to you.

This is what happens. Once you start building links, the search engines will factor those links into your rankings. Google, for example, uses a system called Page Rank. The highest rank is 10. As you get more and more links, your Page Rank goes up. The higher your Page Rank gets, the higher your site will rank in the search engines.

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