Search Engine Optimization (also known as SEO) is one of the cornerstones of almost every Internet marketing strategy and impacts upon almost every aspect of your business website marketing strategy. By definition, Search Engine Optimization is optimizing your website so that is indexed by the search engines (such as Google, Bing and Yahoo) and appears favourably in search engine results.
At first glance, Search Engine Optimization (SEO) might seem time consuming and not worth the effort. After all, it’s just search engine results, and you could place ads in better places. However, don’t be fooled into thinking that. Search Engine Optimization is critical to your company’s success online. Over 87% of Australians use a search engine to research and buy products and services. That’s almost 9 out 10 people! If your company isn’t appearing in search engine results – or is buried down on page 897 or 10,000 – you will be missing out on new customers and increased revenue.
Search Engine Optimization (SEO) is almost exclusively concerned with improving the visibility of your website in search engines and search engine results. This is achieved through both on-site and offsite activities.
There are three main areas we work with clients to optimise their website which can be summarised as TLC: