Category Archive: Website Effectiveness

Oct
19
2013

Building a higher converting add to cart button

Of all the visual elements on your website, your “add-to-cart” button is one of the most important to your success. Far too often, however, it’s treated as an afterthought or something to trust your developer, which can lead to missed sales opportunities. When you’re considering ways to improve the effectiveness of your product pages in …

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Permanent link to this article: http://rethinkmarketing.com.au/building-a-higher-converting-add-to-cart-button/

Aug
02
2012

Adwords v. SEO

Google have always stated that they want to give their users the best possible experience in search with the most relevant and engaging content showing up at the top of the results.  What has changed recently though is the fact that much of the “relevant and engaging” content is paying to get there.  Have a …

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Permanent link to this article: http://rethinkmarketing.com.au/who-will-win-the-day-online-ads-or-seo/

Jun
16
2012

The tragedy of the abandoned shopping trolley…

Many online retailers do almost everything right but still fail to win big in world of ecommerce.  To illustrate how difficult it can be I’d like to share with you the story of an online retailer who did almost everything right. Bob, has spent many years (and many thousands of dollars) building up a solid eCommerce site, which is …

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Permanent link to this article: http://rethinkmarketing.com.au/shoppingcart-abandonment/

May
09
2011

Six Super Free Marketing Tools

I have compiled the following list of my favourite free online tools for your use. All of these are simple to use at a basic level, but with a bit of experience you can really get some great value out of them for your business…

Permanent link to this article: http://rethinkmarketing.com.au/five-fabulous-free-tools/

Jan
26
2011

What do we mean by Rethink Marketing?

In 2010 Roland T. Rust, Christine Moorman, and Gaurav Bhalla published an article in the Harvard Business Review title Rethinking Marketing.  For us this served as a focal point for everything that was wrong with the way so many big (and small) companies went about marketing.  We knew that the time was right to help small businesses in …

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Permanent link to this article: http://rethinkmarketing.com.au/what-do-we-mean-by-rethink-marketing/