Category Archive: Marketing Strategy

Jul
16
2011

Viral Marketing in Action

Viral Marketing Bunbury Perth WA

Sometimes we come across a marketing campaign that is so brilliant that you can’t help but wonder if it was planned or accidental.  My wife received one this morning via an email from a friend, but we’ll come back to that later. Viral Marketing is by definition a marketing technique where by your marketing objectives are achieved …

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Permanent link to this article: http://rethinkmarketing.com.au/viral-marketing-in-action/

Jul
04
2011

Does the Groupon model lead tourism businesses racing to the bottom?

  Posted by Stephen Joyce on 14 January 2011 0digg 47Share In a recent announcement by Groupon, after raising almost a $1 billion in funding, CEO Andrew Mason said “we will continue on our mission to change the way people shop locally and serve the world’s local businesses”. But is Groupon, and other group discount sites, changing …

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Permanent link to this article: http://rethinkmarketing.com.au/does-the-groupon-model-lead-tourism-businesses-racing-to-the-bottom/

Jun
28
2011

Social Media – Show me the money?

Pemberton-Maketing-and-Website-Design-Services

I recently came across the following article from Peter Shankman.  Peter is a renowned marketer, and is among the many online authors who I try to keep tabs on. Within the IT industry (and perhaps within out society) we have a deep fascination with shiny new baubles.  Who could forget such classics as the paperless office, the telecoms boom (and …

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Permanent link to this article: http://rethinkmarketing.com.au/social-media-show-me-the-money/

May
31
2011

Customers have changed and marketing needs to follow

Rethink Marketing

Permanent link to this article: http://rethinkmarketing.com.au/customer-changes/

Jan
26
2011

What do we mean by Rethink Marketing?

In 2010 Roland T. Rust, Christine Moorman, and Gaurav Bhalla published an article in the Harvard Business Review title Rethinking Marketing.  For us this served as a focal point for everything that was wrong with the way so many big (and small) companies went about marketing.  We knew that the time was right to help small businesses in …

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Permanent link to this article: http://rethinkmarketing.com.au/what-do-we-mean-by-rethink-marketing/