Oct
19
2013
Of all the visual elements on your website, your “add-to-cart” button is one of the most important to your success. Far too often, however, it’s treated as an afterthought or something to trust your developer, which can lead to missed sales opportunities. When you’re considering ways to improve the effectiveness of your product pages in …
Permanent link to this article: http://rethinkmarketing.com.au/building-a-higher-converting-add-to-cart-button/
Aug
02
2012
Google have always stated that they want to give their users the best possible experience in search with the most relevant and engaging content showing up at the top of the results. What has changed recently though is the fact that much of the “relevant and engaging” content is paying to get there. Have a …
Permanent link to this article: http://rethinkmarketing.com.au/who-will-win-the-day-online-ads-or-seo/
Jul
02
2012
Permanent link to this article: http://rethinkmarketing.com.au/10-reasons-why-you-need-a-mobile-site/
Jun
27
2012
We often hear about the Four Ps of marketing – namely Product, Price, Place (also known as Distribution) and Promotion, but its People, that can make all the difference between a good marketing strategy executed brilliantly, and a great marketing strategy which flops. A recent article by Zeynep Ton of the Harvard Business Review, titled …
Permanent link to this article: http://rethinkmarketing.com.au/the-power-of-the-5th-p-people/
Jun
16
2012
Many online retailers do almost everything right but still fail to win big in world of ecommerce. To illustrate how difficult it can be I’d like to share with you the story of an online retailer who did almost everything right. Bob, has spent many years (and many thousands of dollars) building up a solid eCommerce site, which is …
Permanent link to this article: http://rethinkmarketing.com.au/shoppingcart-abandonment/
May
23
2012
I recently came across the following Periodic Table Of SEO Ranking Factors on Seach Engine Land and it appealed to the inner scientist in me. For any one else out there who enjoyed (or at least remembered) high school chemistry, take a look and let me know what you think…
Permanent link to this article: http://rethinkmarketing.com.au/the-chemistry-of-search-engine-optimisation/
Mar
23
2012
AdWords Express is the simplest way to advertise on Google. Putting together an ad and setting up your campaign takes just minutes. Google take care of everything else automatically, ensuring your ad is only shown to people looking for what you have to offer in the area that you operate. Over the past decade the …
Permanent link to this article: http://rethinkmarketing.com.au/google-launches-adwords-express/
Oct
12
2011
We’re delighted to announce that in cooperation with the Shire of Capel we will be providing a free community safety workshop for the local community on the importance of Cyber Safety and Security. When: October 13th 2011 5:00 – 6:30PM Where: Dalyellup Community Centre If you can’t make it to the event you can view …
Permanent link to this article: http://rethinkmarketing.com.au/cyber-security-workshop/
Jul
16
2011
Sometimes we come across a marketing campaign that is so brilliant that you can’t help but wonder if it was planned or accidental. My wife received one this morning via an email from a friend, but we’ll come back to that later. Viral Marketing is by definition a marketing technique where by your marketing objectives are achieved …
Permanent link to this article: http://rethinkmarketing.com.au/viral-marketing-in-action/
Jul
04
2011
Posted by Stephen Joyce on 14 January 2011 0digg 47Share In a recent announcement by Groupon, after raising almost a $1 billion in funding, CEO Andrew Mason said “we will continue on our mission to change the way people shop locally and serve the world’s local businesses”. But is Groupon, and other group discount sites, changing …
Permanent link to this article: http://rethinkmarketing.com.au/does-the-groupon-model-lead-tourism-businesses-racing-to-the-bottom/
