Of all the visual elements on your website, your “add-to-cart” button is one of the most important to your success. Far too often, however, it’s treated as an afterthought or something to trust your developer, which can lead to missed sales opportunities.
When you’re considering ways to improve the effectiveness of your product pages in converting browsers into buyers, then the add to cart button is one of the most fruitful places to get started. To help you draw inspiration we have provided you with an infographic from one of our preferred partners, Volusion. In this diagram they chart the findings of a survey of the top 50 ecommerce sites from around the world.