I recently came across the following Periodic Table Of SEO Ranking Factors on Seach Engine Land and it appealed to the inner scientist in me. For any one else out there who enjoyed (or at least remembered) high school chemistry, take a look and let me know what you think…
About Anthony Congdon
Posts by Anthony Congdon:
- Business Collaboration Services
- Direct Marketing
- Industry Solutions
- Its not about us
- Location Based Services
- Marketing Strategy
- Sales Training & Development
- Social Media
- Website Effectiveness
AdWords Express is the simplest way to advertise on Google. Putting together an ad and setting up your campaign takes just minutes. Google take care of everything else automatically, ensuring your ad is only shown to people looking for what you have to offer in the area that you operate.
Over the past decade the Google Adwords platform has grown in sophistication and complexity. This has offered unrivalled power for experienced PPC professionals to track cost per sale, and optimise every cent of their marketing budget to deliver the maximum return on investment.
This sophistication has come at the cost of simplicity. Google Adwords is no longer something that a small business can afford to do on an ad hoc basis. It takes a considerable amount of time to learn how to harness the power of the Adwords Engine, and apply this to a campaign
Enter Adwords Express. Adwords Express removes most of the complexity and controls from a campaign so you only need to worry about
- how much you want to spend per month;
- what key words you want to target and;
- which area you are targeting (within a 25km radius).
Where will your ads be shown?
AdWords Express ads can be shown in the following places:
- Google.com: AdWords Express ads can be shown above or next to Google.com search results.
- Google Maps: AdWords Express ads can be shown above Google Maps search results in the left hand panel. An organic Places listing can also appear in search results. Like all Adwords campaigns there it will have no bearing on your Organic showing in the Search Engine Results Page (SERPs).
To determine AdWords Express ad position, Google looks at both the advertiser’s bid and the quality score of the ad
How AdWords Express local targeting works
AdWords Express is designed to reach customers in your area who are looking for businesses like your clients. AdWords Express uses proximity targeting (also known as targeting a radius) to show the ad to people physically located near the business. In addition, we identify search terms to help reach customers who are searching for businesses in the area.
- Proximity targeting: With proximity targeting, your ads are targeted to people within a default 25 km radius around your business location. The default 15m radius helps ensures that you get sufficient traffic. Currently, the default radius can’t be edited in AdWords Express.
- Search terms: Even if a customer isn’t located within your target radius, he might include terms related to your location in his search, such as post codes or the name of nearby towns. We can identify locations in search terms to help you show your ads to the right customers. For example, let’s say that you own a furniture store in Edinburgh. A potential customer in Busselton is shopping for a sofa in Bunbury. If he searches for “furniture store in Bunbury”, your ad may appear for his search.
AdWords Express vs. AdWords Comparison
|Keywords||Pick relevant business categories
with pre-selected keywords
|Select individual keywords,
match types, and negative keywords
|Bidding||Monthly budgets and
|Advanced budgeting and
|Reach||Show ads in the local area,
generally around a 25km radius
|Show ads locally, regionally,
|Ad Format||Text ads shown on desktop
and mobile devices
|All ad formats available
including text, display, video
|Google Places||Places listing required||No Places listing needed|
|Website||No website required||Website required|
Is Adwords Express right for you?
To answer this question you need to ask yourself the following three questions. If you can answer each with a yes, then chances are Adwords Express is a great first step for you.
- Is most of your clientelle local or in the local area?
- Is investing more than 5 hours a month of your time or a professional adwords resource out of the question?
- Is your online advertising budget under a few hundred dollars per month
[important]If you would like us to set up an Adwords Express campaign for you, we are offering a 1 hour consultation with our Google Adwords Certified Professional for a flat fee of $100. For comprehensive campaign management of Google Adwords by a Google Adwords & Analytics Certified Professional including set up of your analytics and conversion tracking, our rates start at around $500 per month. [/important]
We’re delighted to announce that in cooperation with the Shire of Capel we will be providing a free community safety workshop for the local community on the importance of Cyber Safety and Security.
When: October 13th 2011
5:00 – 6:30PM
Where: Dalyellup Community Centre
If you can’t make it to the event you can view a copy of the presentation here:
Cyber Safety & Security Presentation (Power Point 10mb)
Cyber Safety & Security Presentation (PDF 2Mb)
Everywhere you look, economies are in turmoil, there’s panic in the streets, debt is exploding and dark times are looming. All EXCEPT for one shining beam of unprecedented prosperity… Online Retail.
While the bulk of the business world is paralysed by cold fear, online retailers are surging on the back of a sustained boom that defies economic gloom – in fact, it thrives on it! As traditional retailers wring their hands in misery, facing long periods of negative growth, online retailers are gleefully planning their next optimisation or digital marketing tactic to score another win.
There are plenty in the race now, but who’s running the right way to get their slice of a whopping $36 billion revenue pie? Are you? Don’t leave huge amounts of cash on the table by ignoring the ONLY fast growth channel in retail.
According to the Commonwealth Bank’s transactional data from 2010, a staggering 44% of online purchases are made to overseas retailers, but it need not be so! Australian shoppers genuinely want to buy online, bricks and mortar retail is in decline, and time is running out to capture your critical slice of that market share before international businesses do.
To assist small retailers to bring their businesses online Rethink Marketing have joined with the worlds leading hosted ecommerce platform – Volusion. Volusion, removes a great deal of the cost and more importantly risk associated with investing in an online retail presence. For a fixed monthly fee starting at just $20 per month, you can host up to 100 products, on a system which is designed with security and conversion success at the core.
We are currently close to completing the set up of two online stores using volusion with 200 and 4000 products included respectively. Both are tradional bricks and mortar retailers seeking to grow their markets and reach new customers, before their competitors do!
[notice]If you want to find out more about Volusion or our other ecommerce solutions, call us now for a confidential discussion.[/notice]
If you are not aware of what Google Places, take a read of our article on location based marketing services.
We have several clients who have made great progress from their Google Places listing, including one client who had been running a website for two years that hadn’t delivered a single lead. Within 48 hours of setting up his Google Places listing they received their very first enquiry from the internet.
If you would like to take us up on this offer, then please call us on 0448 488 002 to get your free Google Places listing set up today.
Australian businesses racked up $143 Billion dollars in online orders in the 2009/10 Financial Year according to the latest research from the ABS. This represents an almost 15% jump on the previous 12 month period.
To put this in context…
- It is almost 3 times the annual turn over of BHP Billiton
- It is 11% of Australia’s GDP for the same period
- It is almost $6,500 per man woman and child in Australia. More
I recently came across the following article from Peter Shankman. Peter is a renowned marketer, and is among the many online authors who I try to keep tabs on.
Within the IT industry (and perhaps within out society) we have a deep fascination with shiny new baubles. Who could forget such classics as the paperless office, the telecoms boom (and bust), the dot.com boom (and bust) and dare I say the $43 Billion Dollar NBN. More