Anthony Congdon

Author's details

Name: Anthony Congdon
Date registered: January 11, 2014

Latest posts

  1. SEO Checklist that’ll help you answer the question…”Why is my site not showing up in Google? “ — October 20, 2015
  2. Email Marketing 101 — March 4, 2014
  3. Building a higher converting add to cart button — October 19, 2013
  4. We’re growing….and need some exceptional people — July 18, 2013
  5. Adwords v. SEO — August 2, 2012

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Oct
20
2015

SEO Checklist that’ll help you answer the question…”Why is my site not showing up in Google? “

With Google (and Bing) develping ever more sophisticated search algorithms, the practices that got you ranked yesterday, could get you demoted (or even blacklisted) today. To helpout we have provided a quick checklist which describes 40 of the most common reasons that your site may not be appearing where you had hoped in the Search …

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Permanent link to this article: http://rethinkmarketing.com.au/seo-checklist-thatll-help-you-answer-the-question-why-is-my-site-not-showing-up-in-google/

Mar
04
2014

Email Marketing 101

Permanent link to this article: http://rethinkmarketing.com.au/email-marketing-101/

Oct
19
2013

Building a higher converting add to cart button

Of all the visual elements on your website, your “add-to-cart” button is one of the most important to your success. Far too often, however, it’s treated as an afterthought or something to trust your developer, which can lead to missed sales opportunities. When you’re considering ways to improve the effectiveness of your product pages in …

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Permanent link to this article: http://rethinkmarketing.com.au/building-a-higher-converting-add-to-cart-button/

Jul
18
2013

We’re growing….and need some exceptional people

We’ve got an exciting opportunity exists for a talented Freelance Web Developer to join our boutique digital agency based at the Bunbury. We are looking for a web developer to work across a variety of client projects mostly built from scratch including websites, mobile sites, apps and more. A bit about us… Rethink Marketing  is …

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Permanent link to this article: http://rethinkmarketing.com.au/careers/

Aug
02
2012

Adwords v. SEO

Google have always stated that they want to give their users the best possible experience in search with the most relevant and engaging content showing up at the top of the results.  What has changed recently though is the fact that much of the “relevant and engaging” content is paying to get there.  Have a …

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Permanent link to this article: http://rethinkmarketing.com.au/who-will-win-the-day-online-ads-or-seo/

Jul
02
2012

10 Reasons why you need a mobile site

Permanent link to this article: http://rethinkmarketing.com.au/10-reasons-why-you-need-a-mobile-site/

Jun
27
2012

The Power of the 5th “P” – People

We often hear about the Four Ps of marketing – namely Product, Price, Place (also known as Distribution) and Promotion, but its People, that can make all the difference between a good marketing strategy executed brilliantly, and a great marketing strategy which flops. A recent article by Zeynep Ton of the Harvard Business Review, titled …

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Permanent link to this article: http://rethinkmarketing.com.au/the-power-of-the-5th-p-people/

Jun
16
2012

The tragedy of the abandoned shopping trolley…

Many online retailers do almost everything right but still fail to win big in world of ecommerce.  To illustrate how difficult it can be I’d like to share with you the story of an online retailer who did almost everything right. Bob, has spent many years (and many thousands of dollars) building up a solid eCommerce site, which is …

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Permanent link to this article: http://rethinkmarketing.com.au/shoppingcart-abandonment/

Jun
15
2012

The $4 Million Complaint Call

At one time or another everyone of us has asked the question as to what the costs and benefits of outstanding customer service are.  In other words…is it really worth it? The following article I came across at Inc. may act as a handy reminder of the power of over servicing your customer… The $4 …

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Permanent link to this article: http://rethinkmarketing.com.au/the-4-million-complaint-call/

May
23
2012

The Chemistry of Search Engine Optimisation

I recently came across the following Periodic Table Of SEO Ranking Factors on Seach Engine Land and it appealed to the  inner scientist in me.  For any one else out there who enjoyed (or at least remembered) high school chemistry, take a look and let me know what you think…

Permanent link to this article: http://rethinkmarketing.com.au/the-chemistry-of-search-engine-optimisation/

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